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Search Engine Optimization (SEO) is a critical digital marketing strategy aimed at improving the visibility of a website or web page in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various aspects that search engines consider when ranking web pages.
MODULE 1
The various techniques are available to check if the website is of high quality and deserves higher ranking on search engine’s results list such as:
- By checking the density of Google keywords.
- Checking for content plagiarism or duplicity.
- Through Webmaster tools provided by Google
Is link building dead?
Link building is often considered as strong technique to promote any website if done in an appropriate manner. It is about building up back-links on other related websites. Our seo training course in delhi explore the right way of implementing this method could help deriving enough traffic to the website.
'' Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme. ''
MODULE 2
On Page SEO Training
On-page optimization is more than just the keyword stuffing in the pages. It is a well-defined methodology containing a set of processes or tasks to be implemented on the actual website to make it search engine friendly. At CPG we have a team of expert SEO trainers having the best knowledge of these processes. We train students on latest and best on page SEO techniques as below
- Meta Tags Optimization:
- Image Optimization:
- Content Optimization:
- URL Optimization:
- Anchor Text Optimization:
MODULE 3
Off Page SEO Training
- Directory Submissions:
- Social Bookmarking:
- Blog Commenting:
- Forums Postings:
- Press Release & Article Submissions
- Local Business Listings:
- Search Engine Submissions:
- Social Networking:
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Google AdWords (PPC) Training
If you're interested in Google Ads PPC (Pay-Per-Click) training, you have several options to choose from, ranging from free resources to paid courses and certifications. Google Ads is a powerful advertising platform, and learning how to use it effectively can be beneficial for businesses and individuals looking to promote products or services online
Google AdWords Course
- Introduction to AdWords
- Account management
- Campaign and ad group management
- Keyword targeting
- Language & location targeting
- Ad formats
- Budgets and bidding
- Measurement and optimization
- Managing multiple accounts
- Ad Formats
- Ad & Site Quality
- AdWords Tools
- Performance Monitoring and Reporting
- Optimizing Performance
- Performance, Profitability, and Growth
- AdWords API
- Display ads on the Google Display Network
- Display ads on YouTube
- Display ads on mobile devices
- Mobile Tracking Installation Management
- Google Analytics
- E commerce Tracking Analytics
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Module 1
Introduction of Google Adsense
- What is Google Adsense ?
- Publisher Vs Advertiser
- How to generate passive income without single sale ?
Module 2
Take a Deep Dive
- How to Create Google Adsense Account?
- AdSense basics
- AdSense revenue
- Eligibility
- Signing up
- Application issues
- Once you’re approve
- Adsense product
- AdSense for content (AFC)
- AdSense for search (AFS)
- AdSense for video (AFV)
- AdSense for games (AFG)
- AdSense for mobile (AFM)
- AdSense for feeds (AFF)
- AdSense for domains (AFD)
- How to Implement Ads Effectively ?
- How you will earn the money ? Payment Process
- Reporting on Earnings
- Reports & earnings FAQ
- Performance reports
- Reporting currencies Channels
- Google Publisher Toolbar
- Using Google Analytics with AdSense
- Troubleshooting
- Glossary of reports terms
- Case Studies
- Adsense Revenue Model For You.
Module 3
Advantages of this course
- Job opportunities
- Starting your own business
- Work from home option
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Module 1
Lead Generation Training Program Outline
- Setting Goals for Sales and Lead Generation
- Costs of Various Lead Generation Programs
- Lead and Sales Tracking and Measuring ROI
- Defining Your Ideal Prospect/Customer
- Targeting Accounts to Meet Your Goals
- Key and Strategic Accounts
- Ideal Accounts
- installed Base
- What’s Currently Working, What’s Not (Analyses)
- Lead Generation Models
- People and Skills Required for Lead Generation
- Marketing and Sales Alignment for Lead Generation
- Partnering for Lead Generation
- Must Do Web/Internet Marketing Tasks
- Basic Web Organization
- Key Search Engine Optimization
- Key Pages
- Crucial Content
- Creating an Action Plan
Module 2
Lead Generation Training
- Account Research and Prospecting
- Tracking and CRM
- Pay-Per-Click Programs
- Competitive Analysis and Response
- Key and Strategic Account Strategy
- Advanced Web Content and Link Bait
- Advanced Web SEO
- Webinars and On-Line Demos
- Blogs and RSS
- Pod casts
- Trade Shows
- Seminars
- e-mail Programs
- Telephone Prospecting Tips
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Module 1
Understanding the Possibilities of Email Marketing
- History and evolution of email marketing
- Email Marketing defined
- Using email in your marketing mix
- Reaping the benefits of email marketing
Module 2
Email Marketing Basics
- The key components of an email marketing plan
- An introduction to lists and other key concepts
- Common definitions in email marketing
- How to easily define your email marketing goals
- What you need to know to succeed
Module 3
CAN SPAM Laws & Permissions
- Why permission is the foundation of any successful campaign
- Becoming a trusted sender
- Understanding the role of the ISP in deliverability
- Developing email content in accordance with consumer interaction
- How to minimize Spam complaints
Module 4
Understanding Email Service Providers
- Intro to ESP's
- Feature sets of different ESPs and what is right for you
- How to determine appropriate costs of email marketing
- Fully managed ESP solutions
Module 5
Designing an Effective Email Marketing Campaign
- How to come up with broad based objectives
- Narrowing your overall objectives and organizing your content
- Determining the proper format of your emails
- Branding your emails to enhance your image
- Text emails vs image emails
- How to handle unsubscribes
Module 6
Building an Email List & Maintaining Your Database
- Where and how to collect contact information
- Deciding on what information to collect
- Offering incentives to signup
- Understanding the different types of email lists
- Building vs buying your email list
- Scrubbing your lists
Module 7
Creating Actionable Email Content
- How to make sure your offers are valuable
- Writing an effective call to action
- Finding help with content creation
- Giving your email content inherent value
Module 8
Form & Subject lines That Get Noticed
- Understanding email headers
- Filling out the from line
- Using your email address for identity
- How to write the best subject lines for higher CTRs
- How to avoid subject lines that look like spam
Module 9
Measuring Your Campaigns
- Learn the essential types of campaign metrics to track
- How to track interactions
- Calculating your ROI, AOV and other important KPI's
- Google Analytics tagging and integration efforts
Module 10
The Technical Side of Email Marketing
- Triggered and automated campaigns
- Introduction to A/B testing in email
- Introduction to timing and frequency
- Ongoing dialog strategies
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MODULE 1
Introduction to E-Commerce
- Define Electronic Commerce
- Identify the four stages of E-Commerce
- Examine Revenue Models
- Identify Revenue Models
- Identify Value Chains
- Evaluate SWOT techniques
MODULE 2
TECHNOLOGY INFRASTRUCTURE :The internet & The WORLD WIDE WEB
- Examine the History of the Internet and the World Wide Web
- Examine Packet Switching Networks
- Define Internet Protocols
- Examine how Protocols are used in computer communication
- Discuss the history of ‘Markup Languages’ and how their changes affect E-Commerce
- Discuss HTML tags and links and how they work
- Examine the differences between; Internets, Intranets and Extranets
- Discuss Internet connection options including; Connection Types, ISP providers, services, bandwidth, and pricing
MODULE 3
SELLING on the Web: Revenue Model & BUILDING A WEB PRESENCE
- Identify Revenue Models
- Examine the trend of businesses changing Revenue Models
- Examine Revenue Strategies related to E-Commerce
- Identify Revenue strategy issues related to E-Commerce
- Identify strategies for creating an effective business presence in E-Commerce
- Discuss customer service strategies used in E-Commerce
MODULE 4
Marketing on the Web
- Identify the major marketing strategies used in E-Commerce.
- Discuss marketing issues related to E-Commerce.
- Examine the differences between product-based and customer-based marketing strategies
- Discuss effective communication methods used in E-Commerce
- Define market segments
- Examine methods for reaching differentiating market segments
- Examine customer relationship life cycle as it relates to E-Commerce
- Compare advertizing methods used in Traditional Commerce and E-Commerce
- Name the advertising options.
MODULE 5
BUSINESS-TO-BUSINESS online Stratergies
- Define Business-to-Business marketing
- Examine strategies used by businesses use to improve purchasing, logistics, and other support activities
- Discuss Electronic Data Interchange
- Compare Electronic Data Interchange techniques and Internet techniques used in E-Commerce
- Define Supply Chain Management
- Examine why businesses are moving to database driven Supply Chain Management Systems
- Examine the effective use of electronic Portals and Marketplaces
MODULE 6
Online AUCTIONS, VIRTUAL COMMUNITIES, & Web PORTALS
- Define Auctions, Web Portals and Virtual Communities
- Examine Auction techniques
- Discuss the differences between the seven (7) major auction types
- Discuss the advantages of electronic auctions
- Discuss the disadvantages of electronic auctions
- Identify the major obstacles of consumer acceptance of electronic auctions
- Discuss the significance of Virtual Communities
MODULE 7
Environment of E-COMMERCE: LEGAL, ETHICAL, & TAX ISSUES
- Examine Laws that govern electronic commerce activities
- Examine Laws that govern the use of intellectual property by online businesses
- Discuss Online crime, terrorism, and warfare
- Discuss ethics issues that arise for companies conducting electronic commerce
- Examine the conflicts between companies’ desire to collect and use data about their customers and the privacy rights of those customers
- Discuss issues concerning the taxes that are levied on electronic commerce activities
- Discuss the increasing pressure by States to regulate and issue taxes based on E-Commerce
MODULE 8
Web Server HARDWARE AND SOFTWARE
- Examine the equipment used with Web servers
- Examine and discuss software packages for Web servers
- Discuss Email options
- Discuss Spam and methods for controlling Spam
- Discuss Internet and Web site software packages
MODULE 9
E-Commerce SOFTWARE
- Evaluate Web-hosting services
- Define the basic functions of electronic commerce software
- Examine functions of electronic commerce software
- Examine software options for small and midsize businesses
- Examine software options for midsize to large businesses
- Examine software options for large businesses that have an existing information technology
MODULE 10
E-COMMERCE SECURITY
- Define and Discuss security issues surrounding Online activities
- Examine security techniques for securing client computers
- Examine security techniques used for securing communication channels between computers
- Examine security techniques for securing server computers
- Evaluate organizations that promote security for computer, network, and Internet
MODULE 11
PAYMENT System for E-COMMERCE
- Discuss electronic payment issues
- Contrast the different e-payment options.
- Identify on-line payment services.
- Explain activities performed by a transaction-processing service.
- Examine the basic functions of online payment systems
- Discuss the use of payment cards in electronic commerce
- Discuss the history and future of electronic cash
MODULE 12
PLANNING for E-COMMERCE
- List some international issues that must be addressed for on-line international sales.
- List at least three pros and cons regarding Electronic Signatures.
- Explain at least four principles involving Intellectual Property and Copyrights.
- Discuss free speech issues and the Internet.
- List at least three items that are restricted for online commerce.
- Discuss at least two E-Privacy issues.
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SMO BASICS
- Introduction to Social Media
- Advantages Over Online Marketing
- Social Media Strategy
- Network Optimization
- Brand Management Strategies
- Network Profile Creation
- Social Media Key Concepts
LINKED IN OPTIMIZATION
- Introduction to LinkedIn
- Creating the right profile and settings
- Increasing reach and visibility
- LinkedIn Groups
- Answers, events, messaging and testimonials
- Company Pages
TWITTER OPTIMIZATION
- Introduction to Micro blogging and Twitter
- Twitter Demographics
- Use for reputation, promotion, sales, conversing.
- Who to follow
- Tweeting
- Tracking Code
- Ghost writers and the importance of disclosure
- Twitiquette
- Twitter Lists
- Twitter Account Promotion
- Searching tweets and users
- Measuring Influence
- Tools
FACEBOOK OPTIMIZATION
- Latest trends
- Difference between Profiles, Places, Groups and Pages
- Social media and communications strategy
- Open Graphs
- Frictionless sharing
- Facebook Connect (Like, Share, Comment)
- Pages (Dos and Don'ts)
- Facebook Apps
- Measuring and Monitoring
- Sponsored Stories
- Facebook Places and check-ins
- Advantages and challenges
Youtube Optimization
- Online video - content is king
- Viral films and brand
- Defining your goals, metrics and budgets
- Social sharing, comments and reviews
- Getting an audience
- Creating and managing an account
- Using Ads inside Videos
- Promoting YouTube Videos
GOOGLE+ OPTIMIZATION
- Setting Social Objectives
- Social Strategies and Tactics for Google+
- +1s and Sharing
- Integration with your site
- Promoting a Brand on Google+
- Tools
- URL Shortening Tools
SOCIAL BOOKMARKING
- Stumble Upon
- Digg
- Reditt
- Delicious
- Fave It
- E-buzz
BLOGGING NETWORK
- Blogs Creation
- Blogs Submission
- Blogs Promotion
- Blogs Weekly Postings
- Blogs Commenting
IMAGE OPTIMIZATION AND NETWORKING
- Flickr
- Picasa Web
- TinyPic
- Image Optimization AND Sharing
MANAGEMENT AND REPORT TRACKING
- Behavioral and cultural standard for Social Media Interaction
- Linking all Social Media Accounts
- Optimizing Social Media content for Search Engine
- Importance of Short URL and how to do
- Link wheel creation
- Cleaning negative result using SEO
- Measuring SM and ROI
- Case study
Assembly Design
- Introduction to assembly design
- Importing existing parts into assembly design
- Positioning the parts at their respective positions
- Defining the assembly constraints
- Saving assembly into the database using save management
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Coruse Content
Introduction to Affiliate Marketing
- Overview of affiliate marketing and its major players
- Best affiliate sites for monetization
- Integrating affiliate strategies into your marketing mix
- Setting up accounts on affiliate marketing networks
Getting Started
- Finding a niche and selecting the right networks
- Adding paid sponsorship, Google AdSense and links
- Determining costs and creating a business plan
- Obtaining and placing tracking code
Know Your Audience
- Creating compelling content and effective landing pages
- Incorporating video, blogs, email and social media
- Applying and getting approved for affiliate programs
- Selling executives on affiliate marketing as a viable income source
- Understanding the role of search engine optimization (SEO) in affiliate marketing
Maximizing Effects From Your Efforts
- Measuring the effectiveness of your affiliate campaigns
- Driving traffic through natural and paid search
- Negotiating a better deal and higher commissions
- Leveraging your affiliate channel in other areas of your business
- Top tools for optimizing your site
Connections and Communications
- Effective ways to engage your audience
- Generating revenue through a membership site or list building
- Blending online and offline campaigns
- Monitoring your site and promoting your efforts
Legal and Ethical Considerations
- Legal best practices and ethical considerations
- Trademark bidding and affiliate terms of service
- Collecting data and protecting customers’ privacy
- Assessing potential risks and challenges
What the Pros Know
- How super-affiliates choose programs to promote
- Building trust, influence and engagement with customers
- Methods to make the networks work harder for you
- Maximizing profits and multiple income streams
- Making a business case for affiliate marketing
Case Studies
- Successful affiliate marketing campaigns
- Affiliate marketing through email marketing
- Online publisher perspective
- Capitalizing on coupons and deals
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Overview of You Tube Marketing
Video marketing has been getting more and more important for every online business. With the right combination of personal training and resources, you will be able to confidently optimize and market with your videos on YouTube. Soon, your videos with be all over the Internet.
So you’ve created your amazing video and uploaded it to YouTube. Now what? How do you get people to watch them? That’s where YouTube Marketing training comes in.
This course covers all of YouTube's (sometimes hidden) features as well focuses on how to use those features to market your business and improve search results.
YouTube has changed its interface so much, you might easily pass over hidden gems that can help you market your business. Don't let that happen. Discovery every usable tool that can give you the edge over your competition.
What am I going to get from this course?
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By the end of this course you will understand how to use YouTube especially for marketing your products and business.
- In this course you will learn about all of YouTube's features
- In this course you will learn how to market online using YouTube
- In this course you will discover how to increase traffic to your website using YouTube marketing techniques
What is the target audience?
- Small business owners
- Authors
- Coaches
- Consultants
- Actors
- Musicians
- Internet Stars
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Course content
Platform Fundamentals
- Course overview
- The platform components
- The data model
Collection
- Data collection overview
- Website data collection
- Mobile app data collection
- Measurement Protocol data collection
Processing & Configuration
- Processing & configuration overview
- Processing hits into sessions & users
- Importing data into Google Analytics
- Transforming & aggregating data
Reporting
- Reporting overview
- Building reports with dimensions & metrics
- The reporting APIs
- Report sampling
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